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“Thriller” – Michael Jackson
“Thriller” by Michael Jackson is more than just a music video; it’s a cultural phenomenon that almost didn’t happen. The project faced significant financial hurdles, nearly leading to its cancellation. However, MTV stepped in, recognizing the video’s potential to revolutionize the music industry. Shot like a mini horror film, “Thriller” employed groundbreaking special effects and choreography, setting a new standard for music videos. Premiering on December 2, 1983, it has amassed over 500 million views on YouTube, cementing its place in pop culture history.
“Take On Me” – a-ha
The music video for “Take On Me” by a-ha is celebrated for its innovative rotoscope animation technique, which blends live-action with hand-drawn elements. The production took a staggering 16 weeks to complete, and its distinctive style helped the band escape the one-hit-wonder label. Released in 1985, the video tells a love story that defies time and space, captivating audiences globally. With over 1.5 billion views on YouTube, its enduring appeal is undeniable. “Take On Me” propelled a-ha to international fame and influenced countless artists in the years that followed.
“Single Ladies” – Beyoncé
Beyoncé’s “Single Ladies (Put a Ring on It)” is renowned for its minimalist yet powerful choreography, filmed in a single take with just two backup dancers. The video draws inspiration from the legendary Bob Fosse, whose choreographic style from the 1960s left an indelible mark on dance. Released in 2008, it quickly became a cultural phenomenon, inspiring numerous parodies and dance challenges. Garnering several awards, including the MTV Video of the Year in 2009, it has over 700 million views on YouTube. The simplicity and strength of the performance highlight Beyoncé’s artistry, marking a defining moment in her career.
“Sledgehammer” – Peter Gabriel
Peter Gabriel’s “Sledgehammer” stands as a visual masterpiece, utilizing over 3,000 stop-motion frames to create its stunning effects. The crew worked tirelessly, often for 16-hour shifts, to animate Gabriel’s face and the video’s surreal elements. Released in 1986, it became one of the era’s most iconic videos, winning nine MTV Video Music Awards—a record that still stands. The innovative use of animation and visual effects showcased the potential of music videos as an art form. “Sledgehammer” remains a staple in discussions of groundbreaking music videos.
“Vogue” – Madonna
Madonna’s “Vogue,” directed by David Fincher, is a black-and-white homage to the glamour of old Hollywood and the 1980s underground ballroom culture. Released in 1990, the video features striking visuals and choreography celebrating self-expression and individuality. Madonna channels classic film icons like Marilyn Monroe and Greta Garbo, promoting the LGBTQ+ community and the art of voguing. With over 300 million views on YouTube, “Vogue” has become a cultural touchstone, reflecting its enduring legacy and impact on pop culture.
“Smells Like Teen Spirit” – Nirvana
Nirvana’s “Smells Like Teen Spirit” captures the essence of teenage angst and rebellion, with Kurt Cobain envisioning a chaotic high school pep rally for the video. Shot in just one day, the resulting anarchy perfectly complements the song’s raw energy and spirit. Released in 1991, the video played a pivotal role in bringing grunge music to the mainstream, amassing over 1.2 billion views on YouTube. Its iconic imagery and cultural significance have made it a defining moment in music history, symbolizing a generation’s disillusionment.
“This Is America” – Childish Gambino
Childish Gambino’s “This Is America” serves as a powerful commentary on gun violence and systemic racism in the United States. Shot in a single take, the video employs subtle symbolism and choreography to convey its message, with violent shifts in tone reflecting harsh American realities. Released in 2018, it quickly went viral, receiving critical acclaim and numerous awards, including four Grammy Awards. With over 600 million views on YouTube, its impact continues to resonate, sparking discussions on race and violence in America.
“Hurt” – Johnny Cash
Johnny Cash’s “Hurt,” originally by Nine Inch Nails, was filmed shortly before his death and is often regarded as one of the most poignant music videos ever created. The video features Cash reflecting on his life, with haunting visuals that evoke deep emotion. Trent Reznor, the original songwriter, remarked, “It’s not my song anymore,” highlighting the profound impact of Cash’s interpretation. Released in 2003, it has garnered over 200 million views on YouTube, and its raw honesty resonates with audiences, serving as a powerful testament to Cash’s legacy.
“Bad Romance” – Lady Gaga
Lady Gaga’s “Bad Romance” is a visually stunning music video drawing inspiration from Alfred Hitchcock and German expressionism. Released in 2009, the video features surreal visuals and a fashion-forward aesthetic synonymous with Gaga’s artistic identity. The choreography and striking imagery showcase her unique style and creativity, earning numerous accolades, including a Grammy Award for Best Short Form Music Video. With over 1.3 billion views on YouTube, “Bad Romance” remains a landmark in pop music history, influencing a generation of artists.
“Formation” – Beyoncé
Beyoncé’s “Formation” is a powerful anthem celebrating Black culture and resilience, filmed in New Orleans to honor the city’s rich history. Released in 2016, the video addresses systemic injustice and police brutality, showcasing Beyoncé’s commitment to social activism. Rich with symbolism, from references to Hurricane Katrina to nods to Black empowerment, “Formation” received critical acclaim and won several awards, including a Grammy for Best Music Video. With over 200 million views on YouTube, it has sparked important conversations about race and identity in America.
Besides founding Festivaltopia, Luca is the co founder of trib, an art and fashion collectiv you find on several regional events and online. Also he is part of the management board at HORiZONTE, a group travel provider in Germany.
