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Exploring the world’s cultural festivals is like opening a treasure chest filled with vibrant traditions, unique rituals, and captivating stories. While some festivals are celebrated worldwide, others remain hidden gems, waiting to be discovered by the curious traveler. Here’s a look at 18 underrated cultural festivals that might not be on your radar but definitely should be.
Naadam Festival (Mongolia)
In the heart of Mongolia, the Naadam Festival is a celebration of the “Three Manly Games”: wrestling, horse racing, and archery. This festival isn’t just about competition; it’s a vivid display of Mongolian culture and history. Each game carries its own significance, with wrestling symbolizing strength, horse racing representing speed, and archery emphasizing precision. Participants don traditional garments, and the air is filled with a palpable sense of excitement and pride. The events attract people from all over the country, and it’s a time when the spirit of Genghis Khan seems to linger in every corner. The festival, deeply rooted in tradition, offers an authentic glimpse into the Mongolian way of life.
Festa de São João (Brazil & Portugal)
A captivating midsummer celebration, Festa de São João lights up the streets of Brazil and Portugal with bonfires, folk dancing, and traditional foods. This festival is a joyous occasion where communities come together to honor Saint John the Baptist. The air is filled with the aroma of grilled sardines and the sounds of lively music. In Brazil, particularly in cities like Salvador and Recife, the festival is marked by colorful parades and fireworks. Meanwhile, in Portugal, the festivities include jumping over bonfires and releasing illuminated balloons into the night sky. It’s a time when tradition and revelry blend seamlessly, creating an unforgettable experience.
Jember Fashion Carnival (Indonesia)
The streets of Jember, Indonesia, transform into a runway during the Jember Fashion Carnival, a spectacular parade of avant-garde costumes inspired by Indonesian culture. Participants showcase elaborate designs that reflect the country’s rich heritage and diverse traditions. The carnival is a fusion of fashion and performance art, where creativity knows no bounds. Each costume is a masterpiece, often taking months to craft, and the attention to detail is astonishing. The event attracts fashion enthusiasts and tourists alike, eager to witness the explosion of color and innovation. It’s a celebration of Indonesian identity, expressed through the universal language of fashion.
Hornbill Festival (India)

In the northeastern state of Nagaland, India, the Hornbill Festival is a vibrant celebration of the indigenous tribes. Known as the “Festival of Festivals,” it showcases the diverse cultural heritage through music, dance, and crafts. The festival is named after the hornbill bird, a symbol of bravery and strength in Naga folklore. Tribal communities come together to perform traditional dances, play indigenous instruments, and display their unique crafts. It’s a melting pot of cultures, where visitors can immerse themselves in the rich tapestry of Naga traditions. The festival not only preserves ancient customs but also fosters unity among the tribes.
Inti Raymi (Peru)
Cusco, Peru, comes alive with the reenactment of Inti Raymi, the ancient Incan Festival of the Sun. This colorful celebration marks the winter solstice and honors the sun god Inti. The festival begins with a grand procession, featuring participants in traditional Incan attire, and culminates in a series of rituals at the historic Sacsayhuamán fortress. It’s a mesmerizing spectacle, where history and mythology intertwine. The streets are filled with music, dance, and vibrant costumes, transporting spectators back to the time of the Inca Empire. Inti Raymi is a testament to Peru’s rich cultural heritage and its enduring connection to the past.
Thaipusam (Malaysia & India)
Thaipusam is a Hindu festival celebrated with intense devotion and acts of penance in both Malaysia and India. Devotees take part in elaborate processions, carrying kavadis—ornate structures adorned with peacock feathers and flowers. Some devotees pierce their bodies with hooks and spears as an act of faith and devotion. The festival honors Lord Murugan, the Hindu god of war, and symbolizes the triumph of good over evil. It’s a powerful and moving experience, witnessing the fervor and dedication of the participants. Thaipusam is not just a religious event; it’s a display of human endurance and spiritual commitment.
White Nights Festival (Russia)
During the endless summer daylight of St. Petersburg, Russia, the White Nights Festival is a cultural extravaganza featuring opera, ballet, and concerts. The city becomes a hub of artistic excellence, attracting performers and audiences from around the world. The festival’s highlight is the Scarlet Sails celebration, a breathtaking display of fireworks and a tall ship sailing down the Neva River. The White Nights Festival is a testament to the enduring allure of St. Petersburg, a city where art and culture thrive. It’s a magical time when the sun barely sets, and the city is bathed in a soft, ethereal glow.
Up Helly Aa (Scotland)
In the Shetland Islands of Scotland, Up Helly Aa is a fiery Viking festival that culminates in the burning of a massive longship. Held in the dead of winter, the festival is a tribute to the islands’ Norse heritage. Participants, known as guizers, don Viking costumes and parade through the streets, carrying torches that illuminate the dark night. The climax is the spectacular burning of the longship, symbolizing the end of the Yule season. Up Helly Aa is a celebration of community, tradition, and the indomitable spirit of the Shetland people. It’s a fiery spectacle that captivates all who witness it.
Surva International Festival of Masquerade Games (Bulgaria)
Every winter, the town of Pernik, Bulgaria, hosts the Surva International Festival of Masquerade Games, a folk tradition where masked Kukeri dancers ward off evil spirits. The festival is a vibrant display of Bulgarian folklore, with participants wearing elaborate costumes and animal masks. The Kukeri perform ritual dances, believed to bring good fortune and drive away malevolent forces. The festival is a celebration of life, fertility, and the changing seasons. It’s a time when ancient customs come alive, and the community unites in a shared cultural experience. The Surva Festival is a testament to the enduring power of tradition.
Pushkar Camel Fair (India)
In the desert town of Pushkar, India, the Pushkar Camel Fair is a unique blend of livestock trading, cultural performances, and religious rituals. Thousands of camels, horses, and cattle are bought and sold, while visitors are treated to vibrant displays of Rajasthani culture. The fair is a sensory overload, with the sights, sounds, and smells of the bustling market. Traditional music, dance, and competitions add to the festive atmosphere. The fair is also a time for spiritual reflection, with pilgrims bathing in the holy Pushkar Lake. It’s a celebration of rural life and a testament to the enduring spirit of Rajasthan.
Wodaabe Gerewol Festival (Niger)
In the heart of West Africa, the Wodaabe Gerewol Festival is a mesmerizing beauty contest where men of the Wodaabe tribe adorn themselves with face paint and elaborate costumes to impress potential brides. The festival is a celebration of beauty, charm, and courtship. Participants engage in a series of dances and rituals, showcasing their grace and allure. The Gerewol is a unique cultural event, where traditional gender roles are reversed, and men compete for the attention of women. It’s a captivating display of Wodaabe culture, where beauty is celebrated in all its forms.
Fiesta de la Virgen de la Candelaria (Bolivia & Peru)
The Fiesta de la Virgen de la Candelaria is a vibrant fusion of Catholic and indigenous traditions celebrated in Bolivia and Peru. The festival honors the Virgin of Candelaria, the patron saint of miners, and is marked by colorful parades, traditional music, and dance. Participants don elaborate costumes, blending indigenous motifs with Catholic symbolism. The festival is a celebration of faith, identity, and cultural heritage. It’s a time when communities come together to honor their shared history and express their devotion through art and performance.
Ivrea Orange Festival (Italy)
In the northern Italian town of Ivrea, the Orange Festival is a massive orange-throwing battle reenacting a medieval uprising. Participants, divided into teams, pelt each other with oranges, symbolizing the rebellion against tyranny. The festival is a chaotic yet exhilarating spectacle, where the air is filled with the scent of citrus and the sounds of laughter and camaraderie. The Orange Festival is a celebration of freedom, resilience, and community spirit. It’s a time when history comes alive, and the streets are transformed into a vibrant battleground.
Golden Eagle Festival (Mongolia)
The Golden Eagle Festival in Mongolia is a breathtaking showcase of the traditional art of eagle hunting by Kazakh nomads. Held in the remote Altai Mountains, the festival is a celebration of skill, endurance, and the deep bond between hunter and eagle. Participants, dressed in traditional attire, demonstrate their prowess in training and hunting with golden eagles. The festival is a testament to the resilience and ingenuity of the Kazakh people, who have preserved this ancient tradition for generations. It’s a unique cultural experience, where the majestic beauty of the eagles takes center stage.
Chichibu Night Festival (Japan)
In the town of Chichibu, Japan, the Chichibu Night Festival is a stunning winter celebration featuring massive illuminated floats and fireworks. The festival, held in early December, is a visual feast, where vibrant floats adorned with intricate carvings and lanterns are paraded through the streets. The night sky is lit up with spectacular fireworks, creating a magical atmosphere. The festival is a celebration of community, artistry, and tradition. It’s a time when the town comes alive with music, dance, and the joyous spirit of the season.
Tapati Festival (Easter Island, Chile)
On the remote Easter Island, the Tapati Festival is a Polynesian celebration featuring dance, music, and ancient competitions like stone lifting. The festival is a tribute to the island’s rich cultural heritage, where participants engage in traditional sports, crafts, and performances. The Tapati is a time for the Rapa Nui people to honor their ancestors and preserve their unique identity. It’s a vibrant celebration of life, where the island’s natural beauty and cultural traditions come together in harmony.
Saint Lucia Day (Sweden)

In Sweden, Saint Lucia Day is a winter festival where girls in white robes with candles in their hair lead processions. The festival, held on December 13th, marks the beginning of the Christmas season and honors Saint Lucia, a symbol of light and hope. The processions, accompanied by traditional songs, create a serene and enchanting atmosphere. Saint Lucia Day is a celebration of light in the darkest time of the year, bringing warmth and joy to communities across Sweden. It’s a time for reflection, togetherness, and the celebration of Swedish culture.
Qoyllur Rit’i (Peru)
High in the Andes, the Qoyllur Rit’i festival is a sacred pilgrimage blending Catholicism and indigenous traditions in a snow-covered mountain region. Thousands of pilgrims make the arduous journey to the Sinakara Valley, where they participate in rituals, dances, and ceremonies. The festival is a celebration of faith, tradition, and the harmonious coexistence of different cultural beliefs. It’s a time when the mountains come alive with the sound of music and the vibrant colors of traditional costumes. Qoyllur Rit’i is a testament to the resilience and devotion of the Andean people.

Besides founding Festivaltopia, Luca is the co founder of trib, an art and fashion collectiv you find on several regional events and online. Also he is part of the management board at HORiZONTE, a group travel provider in Germany.