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Michael Jackson – “Thriller” (1983)
The music video for Michael Jackson’s “Thriller” is often hailed as the ultimate music video. Directed by John Landis, it is a 14-minute cinematic experience that features zombies, horror-movie influences, and some of the most legendary dance moves ever seen. This mini-movie elevated music videos to a serious art form, setting a new standard for production and storytelling. Its impact was so profound that it transformed the music video into an essential tool for artists to express their creativity.
Madonna – “Like a Prayer” (1989)
Madonna’s “Like a Prayer” is a bold and controversial video that blends religious imagery with themes of racial justice. This visually stunning piece was powerful enough to spark outrage and was condemned by the Vatican. The video showcases Madonna’s fearlessness in addressing taboo topics, sending shockwaves through both the music industry and society. It stands as a testament to the power of visual storytelling in challenging societal norms.
A-ha – “Take On Me” (1985)
The video for A-ha’s “Take On Me” is celebrated for its revolutionary blend of live-action and sketch animation. This innovative approach created a visually arresting experience that remains one of the most iconic in music video history. The video tells a compelling story that draws viewers into a fantastical world, demonstrating the limitless potential of music videos as a medium for artistic expression.
Beyoncé – “Formation” (2016)
Beyoncé’s “Formation” is a powerful statement on Black culture, history, and identity. The video is a cultural event in itself, packed with political symbolism and striking visuals. Its release was a momentous occasion that highlighted the role of music videos in sparking conversations about important social issues. Beyoncé’s artistry in “Formation” is a prime example of how music videos can transcend entertainment to become catalysts for change.
Nirvana – “Smells Like Teen Spirit” (1991)
Nirvana’s “Smells Like Teen Spirit” is the grunge anthem that defined a generation. The video captures the raw, chaotic energy of the era, forever changing the way rock music videos were perceived. Its impact was so profound that it helped to shape the visual identity of the grunge movement, making it a defining moment in music history.
Peter Gabriel – “Sledgehammer” (1986)
“Sledgehammer” by Peter Gabriel is a stop-motion animation masterpiece that pushed creative boundaries. The video won a record 9 MTV Video Music Awards, a testament to its innovation and impact. Through its use of groundbreaking techniques, “Sledgehammer” showcased the limitless possibilities of music videos as a medium for artistic exploration.
Missy Elliott – “The Rain (Supa Dupa Fly)” (1997)
Missy Elliott’s “The Rain (Supa Dupa Fly)” is renowned for its futuristic visuals, iconic inflatable suit, and surreal aesthetics. The video is one of the most visually groundbreaking hip-hop videos ever, demonstrating Missy Elliott’s unique style and creative vision. It set a new standard for hip-hop videos, influencing countless artists to push the limits of their visual presentations.
Kanye West – “Runaway” (2010)
Kanye West’s “Runaway” is a 35-minute avant-garde film that is visually stunning and filled with symbolism. Featuring ballet dancers and striking cinematography, the video is a testament to West’s artistic ambition and creativity. “Runaway” stands as a landmark in music video history, demonstrating the potential for long-form videos to tell complex and compelling stories.
TLC – “Waterfalls” (1995)
The video for TLC’s “Waterfalls” was the first major R&B video to use CGI effects, telling a socially conscious story about HIV/AIDS and gang violence. Its visual and emotional power made it a standout in the music video landscape, highlighting the potential for videos to address important societal issues while captivating audiences.
OK Go – “Here It Goes Again” (2006)
OK Go’s “Here It Goes Again” is a low-budget, one-take video featuring a treadmill dance routine that went viral before “going viral” was even a thing. Its simplicity and creativity captured the imagination of viewers worldwide, proving that a great concept can overcome budget constraints and resonate on a global scale.
Britney Spears – “…Baby One More Time” (1998)
Britney Spears’ “…Baby One More Time” is a pop culture-defining video that introduced the world to one of pop music’s biggest stars. The iconic schoolgirl outfit and hallway dance sequence became instantly recognizable, setting the stage for Britney’s meteoric rise to fame. This video remains one of the most memorable debuts in music video history.
OutKast – “Hey Ya!” (2003)
Inspired by The Beatles’ Ed Sullivan Show performance, OutKast’s “Hey Ya!” features a split-screen effect and infectious energy that made it unforgettable. The video captures the essence of the song’s upbeat and playful nature, becoming a beloved classic that continues to be celebrated for its creativity and fun.
Queen – “Bohemian Rhapsody” (1975)
Often credited as the first true music video, Queen’s “Bohemian Rhapsody” introduced groundbreaking effects and dramatic lighting that set the stage for decades of videos to come. Its innovative approach to visual storytelling paved the way for the future of music videos, making it a cornerstone of music video history.
Childish Gambino – “This Is America” (2018)
Childish Gambino’s “This Is America” is a chilling social commentary on race, gun violence, and American culture. The video is filled with hidden symbolism and haunting visuals that captivate and provoke thought. Its impact was immediate and profound, highlighting the role of music videos as powerful tools for social critique.
Rihanna – “We Found Love” (2011)
Rihanna’s “We Found Love” is a cinematic and emotional exploration of love and addiction. The video elevated Rihanna’s artistry to a new level, showcasing her ability to convey complex emotions through visual storytelling. Its striking visuals and narrative depth make it a standout in her videography.
Michael Jackson & Janet Jackson – “Scream” (1995)
“Scream” by Michael and Janet Jackson is the most expensive music video ever made, featuring futuristic space visuals and sibling chemistry. Its high production value and innovative concept make it an instant classic, demonstrating the power of collaboration and creative vision.
The White Stripes – “Seven Nation Army” (2003)
The hypnotic, kaleidoscopic visual style of The White Stripes’ “Seven Nation Army” is as iconic as the song itself. The video captures the driving energy of the track, creating a visually compelling experience that has become synonymous with the song.
Madonna – “Vogue” (1990)
Inspired by Black and Latino ballroom culture, Madonna’s “Vogue” brought voguing into the mainstream, making it a defining moment in pop culture. The video celebrates diversity and self-expression, showcasing Madonna’s ability to influence and shape cultural trends.
Daft Punk – “Around the World” (1997)
Daft Punk’s “Around the World” is a mesmerizing dance concept video where each group of dancers represents a different element of the song’s composition. Its creative and abstract approach to visual storytelling makes it a unique and unforgettable experience.
The Prodigy – “Smack My B*h Up” (1997)
The controversial and mind-bending first-person perspective video for The Prodigy’s “Smack My B*h Up” features an unforgettable twist ending. Its provocative nature and innovative approach pushed the boundaries of what music videos could achieve.
Billie Eilish – “Bad Guy” (2019)
Surreal, weird, and visually unlike anything else, Billie Eilish’s “Bad Guy” cemented her status as a new generation’s creative force. The video stands out for its bold and unconventional style, making it a defining moment in her career.
David Bowie – “Ashes to Ashes” (1980)
David Bowie’s “Ashes to Ashes” is one of the most expensive videos of its time, an avant-garde masterpiece that remains a benchmark for creative visual storytelling. Its innovative use of visuals and narrative complexity make it a standout in Bowie’s illustrious career.
Lady Gaga – “Bad Romance” (2009)
Extravagant, dark, and artistically daring, Lady Gaga’s “Bad Romance” showcased her futuristic pop vision. The video’s striking visuals and bold concept have left a lasting impact on the music video landscape, solidifying Gaga’s status as a pop icon.
Johnny Cash – “Hurt” (2002)
Johnny Cash’s “Hurt” is a raw, emotional farewell video that is a stripped-down, haunting interpretation of Nine Inch Nails’ song. Its powerful visuals and poignant storytelling resonate deeply, making it one of the most impactful music videos ever made.
Gorillaz – “Clint Eastwood” (2001)
The video for Gorillaz’s “Clint Eastwood” is the first animated virtual band video, blending hip-hop, animation, and surrealist visuals into a unique music experience. Its innovative approach to animation and storytelling set a new standard for music videos, influencing countless artists to explore new creative possibilities.
Christian Wiedeck, all the way from Germany, loves music festivals, especially in the USA. His articles bring the excitement of these events to readers worldwide.
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