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Coca-Cola: The Ultimate Refreshment Since 1886
While Coca-Cola might feel like a modern symbol of global pop culture, it was actually created in 1886. Pharmacist John Pemberton was the mastermind behind this fizzy invention, initially selling it as a medicinal tonic. Surprisingly, it quickly became a refreshing soda for all ages. Over time, Coca-Cola has grown into one of the world’s most recognizable and valuable companies. The brand’s iconic bottle design, introduced in 1915, has stood the test of time, representing over a century of design history. Whether in commercials or on grocery shelves, Coca-Cola’s influence is undeniable. Its legacy is a testament to the power of branding and innovation in the beverage industry.
Hershey’s: Chocolate Heaven Since 1894
Everyone knows the delicious taste of a Hershey’s bar, but did you know this chocolate giant has been around since 1894? Founded by Milton Hershey in Pennsylvania, the company began as a small chocolate factory. It quickly grew into one of the most popular candy brands worldwide. Over 130 years later, Hershey’s is still a staple in the world of sweet treats. Beyond chocolate, Hershey’s is also home to an amusement park! The Hersheypark, opened in 1907, remains a beloved family destination. Hershey’s story is a sweet reminder of how a simple start can lead to global success.
Nike: Sneaker Culture Since 1964
While you might think of Nike as a young, innovative brand, it was actually founded in 1964. Originally named Blue Ribbon Sports, it was the brainchild of Bill Bowerman and Phil Knight. The brand rebranded to Nike in 1971, drawing inspiration from the Greek goddess of victory. Today, it stands as one of the most recognizable brands in sports and fashion. The famous “Swoosh” logo, designed by Carolyn Davidson for just $35, is a testament to the brand’s forward-thinking approach. Nike’s journey from a small sportswear company to a global powerhouse is nothing short of inspirational.
L’Oréal: Beauty and Skincare Since 1909

L’Oréal, the world’s largest cosmetics company, began its journey in 1909 in France. Founded by chemist Eugène Schueller, the company initially focused on hair dyes. It quickly expanded into skincare, makeup, and other beauty products, becoming synonymous with the beauty industry. Today, L’Oréal is a powerhouse with hundreds of beloved beauty brands under its umbrella. The brand’s first product, a hair dye called “Auréale,” was personally sold to French hairdressers by Schueller himself. L’Oréal’s legacy is a shining example of how a single vision can transform an entire industry.
Oreo: The Cookie of the Century Since 1912
Oreo might seem like a classic, but it has been around since 1912! Created by the National Biscuit Company, later known as Nabisco, Oreo quickly became a household favorite. Its rich chocolate cookie paired with creamy filling made it a go-to treat for many. Today, it’s not only the best-selling cookie in the U.S., but it’s also a global phenomenon. Originally sold in packages of 36, Oreo’s journey from a simple snack to a worldwide favorite is truly remarkable. Its enduring popularity showcases the timeless appeal of a well-crafted product.
Castrol: Oiling Engines Since 1899

Castrol might seem like a modern brand in the automotive world, but it was actually founded in 1899. Starting with the production of lubricants for engines, the company grew steadily. Today, Castrol is one of the most trusted names in automotive oils and lubricants globally. Its products are essential for keeping machinery running smoothly, whether in cars or industrial machines. The introduction of Castrol’s famous “green oil” in 1930 became a hallmark of the brand. Castrol’s dedication to quality and innovation has driven its success for over a century.
Levi’s: Denim Royalty Since 1853
Levi’s jeans are a quintessential part of American fashion, but the company’s roots trace back to 1853. Levi Strauss began selling durable denim pants to miners during the Gold Rush. Today, Levi’s is a global icon, beloved by fashionistas and casual wearers alike. The introduction of the iconic 501 jeans in 1890 marked a pivotal moment in fashion history. Over 130 years later, Levi’s continues to define casual style with its timeless designs. Its journey from functional workwear to fashion staple is a testament to the brand’s adaptability.
Tropicana: Juice Since 1947
Tropicana, known for its fresh orange juice, has been a kitchen staple since 1947. The brand, founded in Bradenton, Florida, revolutionized juice sales by offering freshly squeezed options. Today, Tropicana is one of the leading juice brands worldwide. Its “Pure Premium” juice line, introduced in the 1990s, was a game-changer for the industry. Tropicana’s commitment to quality and innovation has made it a favorite among consumers. Its journey from a small Florida operation to a global brand is a refreshing success story.
Anheuser-Busch: Brewing Legacy Since 1852

The company behind Budweiser, one of the world’s most famous beers, was founded in 1852. Eberhard Anheuser and Adolphus Busch started the business in St. Louis, Missouri. Today, Anheuser-Busch is one of the largest brewing companies globally. Its portfolio includes iconic brands like Budweiser, Michelob, and Busch. The debut of the Budweiser Clydesdales in 1933 became one of the brand’s most recognized symbols. Anheuser-Busch’s legacy in the brewing industry is a testament to its enduring appeal and innovation.
Louis Vuitton: Fashion’s Timeless Luxury Since 1854
Louis Vuitton is synonymous with luxury, but its history dates back to 1854. Founded by Louis Vuitton in Paris, it began as a high-end luggage brand. Over the years, it evolved into one of the most prestigious names in fashion. The introduction of the monogram canvas in 1896 became instantly recognizable worldwide. Today, Louis Vuitton represents craftsmanship and elegance, offering everything from handbags to clothing. Its journey from luggage maker to fashion icon is a testament to its timeless appeal and quality.

Besides founding Festivaltopia, Luca is the co founder of trib, an art and fashion collectiv you find on several regional events and online. Also he is part of the management board at HORiZONTE, a group travel provider in Germany.