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No Million-Dollar Check for the Headliner (Image Credits: Flickr)
Santa Clara, California – Bad Bunny delivered a high-octane performance at Super Bowl LX halftime on February 8, drawing millions of viewers worldwide.[1][2]
No Million-Dollar Check for the Headliner
The Puerto Rican superstar commanded the Levi’s Stadium stage, yet he received no traditional fee from the NFL. Performers have followed this policy for decades. The league maintained its stance clearly in past statements.
An NFL spokesperson explained in 2016, “We do not pay the artists. We cover expenses and production costs.”[2] Bad Bunny joined a lineage that includes icons like Bruce Springsteen and Rihanna. None pocketed a direct payout for their sets. Instead, the focus remained on shared spectacle.
This approach persisted even amid rumors of multimillion-dollar deals. Katy Perry once rejected a proposal to pay for her slot. She prioritized merit over money.
Union Minimums and Comprehensive Coverage
Headliners earned union scale under SAG-AFTRA guidelines. That amounted to more than $1,000 per day in recent contracts.[2] The NFL handled substantial production budgets, reaching $13 million in prior years. Travel expenses for artists and crews fell under league responsibility as well.
Rehearsals and logistics benefited from this support. Bad Bunny’s team avoided out-of-pocket costs for staging. Such arrangements ensured professional execution without financial strain on performers.
Exposure That Fuels Fortunes
The real compensation emerged in aftermath surges. Past shows triggered sharp rises in streams and sales. Shakira experienced a 230% Spotify increase after 2020. Jennifer Lopez saw her catalog jump 335%.[2]
Average music consumption climbed 110% during Super Bowl weeks over five years.[3] Bad Bunny, already generating over $700,000 weekly from music, stood to amplify that trajectory. Projections pointed to heightened global buzz and tour demand.
Emmy nods added prestige. Kendrick Lamar’s 2025 set yielded sales up 10,100% for his album. Viewership topped 133 million that year. Bad Bunny’s Grammy-winning momentum positioned him for similar gains.[2]
Who Else Saw Paychecks?
Supporting roles received modest wages. Dancers in earlier shows earned $712 for the performance itself. Rehearsal rates hit $45 hourly, with per diems at $30.[2]
Recent viral “trees” in Bad Bunny’s production worked 70 hours over eight days at $18.70 hourly. Their total reached $1,309 including game day.[4] Union rules now mandated pay for professionals, ending volunteer debates.
Key Takeaways
- Headliners get no direct NFL fee, only union scale around $1,000 daily.
- Production and travel costs, up to $13 million, stay covered by the league.
- Post-show boosts average 110% in streams, with outliers like 10,100% sales spikes.
Bad Bunny’s Super Bowl moment underscored a timeless trade-off: slim immediate cash for enduring career acceleration. This model benefits artists and the NFL alike. What do you think of the no-pay tradition? Tell us in the comments.
Besides founding Festivaltopia, Fritz is the managing director of Europe’s largest manufacturer of mobile stages Kultour and has a lot of experience in the event industry, loves music and likes to go to festivals.
