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20. Zendaya – 190M Followers
Zendaya has built a strong and devoted fanbase over the years, thanks to her impressive acting skills, stylish presence, and down-to-earth personality. From Euphoria to Dune, she’s been in some of the biggest projects of the decade. Her Instagram is a mix of stunning red carpet looks, behind-the-scenes moments, and advocacy posts, keeping fans engaged. Her ability to seamlessly blend her professional and personal life on her feed has made her relatable, fostering a sense of connection with her audience. Zendaya’s posts often include empowering messages, reflecting her commitment to social issues. Her fans appreciate her authenticity, and this has significantly contributed to her massive following.
19. LeBron James – 195M Followers
One of the greatest basketball players of all time, LeBron James has turned his Instagram into a hub for sports updates, motivational messages, and glimpses into his personal life. He frequently shares workout videos, family moments, and business ventures, proving why he’s a dominant figure both on and off the court. His posts often highlight his philanthropic efforts, as he’s deeply involved in various community projects. LeBron’s ability to inspire and motivate extends beyond the basketball court, as his posts resonate with fans worldwide. His authenticity and openness about his journey have helped him build a loyal fanbase on Instagram.
18. Taylor Swift – 200M Followers
Taylor Swift’s fanbase, the Swifties, are among the most loyal in the world. With album releases, tour updates, and Easter eggs for upcoming projects, Swift keeps her followers intrigued and engaged. Her Eras Tour and recent 1989 (Taylor’s Version) launch helped skyrocket her Instagram following. Taylor’s posts often include personal reflections and anecdotes, giving fans a glimpse into her creative process. Her ability to connect with her audience through storytelling has made her Instagram account a favorite among her followers. Swift’s dedication to her craft and her fans is evident in every post she shares.
17. Neymar Jr. – 205M Followers
Brazilian soccer superstar Neymar Jr. continues to be one of the most popular athletes on social media. His Instagram is filled with football highlights, luxury lifestyle moments, and glimpses into his off-the-field adventures, making him a favorite among fans worldwide. Neymar’s charisma and flair on and off the pitch have endeared him to millions. His posts often showcase his vibrant personality, as well as his close bonds with teammates and family. Neymar’s ability to entertain and engage his audience through his content has solidified his status as a social media icon.
16. Kendall Jenner – 215M Followers
As a supermodel and businesswoman, Kendall Jenner has established herself as one of the most stylish figures on Instagram. From high-fashion shoots to intimate travel diaries, her feed offers a glimpse into the glamorous life of one of the world’s top models. Kendall’s posts often highlight her collaborations with renowned fashion brands, showcasing her influence in the industry. Her minimalist aesthetic and candid snapshots have resonated with her followers, creating a sense of aspirational yet relatable content. Kendall’s ability to maintain her authenticity while embracing her status as a fashion icon has contributed to her massive following.
15. Virat Kohli – 225M Followers
Cricket fans across the globe have helped make Virat Kohli one of the most-followed sports figures. The Indian cricket legend shares training clips, match highlights, and personal moments with his family, cementing his status as a social media icon. Virat’s dedication to his sport and his commitment to his fans are evident in every post he shares. His ability to connect with his audience through his passion for cricket has made him a beloved figure on Instagram. Kohli’s posts often include motivational messages, inspiring his followers to pursue their dreams with determination and perseverance.
14. Jennifer Lopez – 230M Followers
J.Lo has been in the spotlight for decades, and her Instagram remains as vibrant as ever. Whether she’s sharing updates about her latest music, film projects, or fashion collaborations, she keeps her audience engaged with consistent, high-quality content. Jennifer’s posts often include glimpses into her personal life, showcasing her close-knit family and friendships. Her ability to balance her multifaceted career with her personal life has resonated with her followers. J.Lo’s charisma and energy shine through in every post, making her a favorite among fans worldwide.
13. Nicki Minaj – 240M Followers
Nicki Minaj is a queen in both music and social media. Her posts range from music teasers and performances to playful, candid moments with fans. With her Pink Friday 2 album making waves, her follower count continues to climb. Nicki’s ability to connect with her audience through her music and her vibrant personality has made her a social media powerhouse. Her posts often include behind-the-scenes glimpses into her creative process, giving fans an exclusive look into her world. Nicki’s authenticity and fearlessness have endeared her to millions of followers.
12. Kourtney Kardashian – 250M Followers
Though she’s less active than some of her siblings, Kourtney Kardashian maintains an enormous following. Fans love her posts about wellness, family, and her growing lifestyle brand, Poosh. Her relationship with Travis Barker also keeps her in the headlines. Kourtney’s ability to share her journey toward a balanced and healthy lifestyle has resonated with her followers. Her posts often include tips and insights on wellness, making her account a source of inspiration for many. Kourtney’s authenticity and commitment to living her best life have contributed to her massive following.
11. Khloé Kardashian – 260M Followers
Khloé Kardashian’s transformation over the years has fascinated fans, making her one of the most-followed stars. Whether it’s fitness routines, beauty tips, or adorable moments with her daughter, True, her feed remains a fan favorite. Khloé’s ability to share her personal growth and transformation journey has endeared her to millions of followers. Her posts often include motivational messages, inspiring her audience to embrace self-love and positivity. Khloé’s authenticity and vulnerability have made her a relatable figure on Instagram.
10. Miley Cyrus – 270M Followers
Miley Cyrus is a force in both music and pop culture. Her Instagram is a mix of rockstar moments, throwback clips, and personal reflections. With Endless Summer Vacation dominating the charts, her online presence has never been stronger. Miley’s ability to share her journey as an artist and individual has resonated with her followers. Her posts often include candid snapshots and personal insights, giving fans a glimpse into her life beyond the spotlight. Miley’s authenticity and fearlessness have endeared her to millions of followers.
9. Kim Kardashian – 330M Followers
Kim Kardashian has turned her Instagram into an empire, promoting everything from SKIMS to her legal activism. Whether she’s sharing luxury vacations, iconic fashion looks, or intimate moments with her kids, Kim keeps fans hooked on her every move. Kim’s ability to balance her business ventures with her personal life has resonated with her followers. Her posts often include glimpses into her glamorous lifestyle, making her account a source of inspiration for many. Kim’s authenticity and entrepreneurial spirit have contributed to her massive following.
8. Beyoncé – 340M Followers
Beyoncé’s Instagram is nothing short of a masterpiece. She rarely posts personal content but keeps fans engaged with artistic visuals, tour updates, and exclusive fashion moments. Her Renaissance Tour boosted her follower count to new heights. Beyoncé’s ability to connect with her audience through her art and her commitment to excellence has made her a beloved figure on Instagram. Her posts often include empowering messages, inspiring her followers to embrace their individuality and creativity. Beyoncé’s authenticity and dedication to her craft have endeared her to millions of followers.
7. Lionel Messi – 450M Followers
The GOAT of soccer, Lionel Messi, continues to captivate fans worldwide. His Instagram is filled with career milestones, heartfelt family moments, and behind-the-scenes glimpses of his time with Inter Miami. His move to the MLS skyrocketed his U.S. fanbase. Messi’s ability to connect with his audience through his passion for soccer and his dedication to his family has made him a beloved figure on Instagram. His posts often include motivational messages, inspiring his followers to pursue their dreams with determination and perseverance.
6. Selena Gomez – 460M Followers
Selena Gomez is one of Instagram’s most-followed stars, thanks to her diverse career in music, acting, and business. She shares candid moments, mental health advocacy, and beauty brand Rare Beauty, making her account both personal and empowering. Selena’s ability to connect with her audience through her authenticity and vulnerability has made her a beloved figure on Instagram. Her posts often include personal reflections and insights, giving fans a glimpse into her journey. Selena’s dedication to her craft and her fans is evident in every post she shares.
5. Kylie Jenner – 470M Followers
Kylie Jenner has built an entire business empire through Instagram. From Kylie Cosmetics to her luxury lifestyle, she showcases a perfect blend of business and personal content, keeping millions of followers engaged. Kylie’s ability to balance her entrepreneurial ventures with her personal life has resonated with her followers. Her posts often include glimpses into her glamorous lifestyle, making her account a source of inspiration for many. Kylie’s authenticity and entrepreneurial spirit have contributed to her massive following.
4. Dwayne ‘The Rock’ Johnson – 480M Followers
From Hollywood blockbusters to fitness motivation, The Rock’s Instagram is a powerhouse of entertainment. He shares workout routines, family moments, and his signature inspirational messages, making him one of the most likable stars on the platform. The Rock’s ability to connect with his audience through his charisma and dedication to his craft has made him a beloved figure on Instagram. His posts often include motivational messages, inspiring his followers to pursue their dreams with determination and perseverance.
3. Ariana Grande – 490M Followers
Ariana Grande continues to be one of the biggest pop stars of her generation. Her Instagram is filled with updates on her music, beauty ventures, and behind-the-scenes moments from her Broadway debut in Wicked, keeping fans constantly engaged. Ariana’s ability to connect with her audience through her music and her vibrant personality has made her a social media powerhouse. Her posts often include behind-the-scenes glimpses into her creative process, giving fans an exclusive look into her world. Ariana’s authenticity and fearlessness have endeared her to millions of followers.
2. Cristiano Ronaldo – 615M Followers
No one dominates Instagram quite like Cristiano Ronaldo. As the most-followed athlete in history, his posts include match highlights, workout videos, and luxurious glimpses of his life. With over 600 million followers, he remains an unstoppable force. Ronaldo’s ability to connect with his audience through his passion for soccer and his dedication to his family has made him a beloved figure on Instagram. His posts often include motivational messages, inspiring his followers to pursue their dreams with determination and perseverance.
1. Instagram Itself – 650M Followers
Technically, the most-followed account isn’t a celebrity—it’s Instagram itself. The platform shares featured posts, trends, and updates for its users. While it doesn’t count as a person, it still holds the top spot as the most-followed account in the world. Instagram’s ability to connect with its audience through its diverse content and commitment to creativity has made it a beloved platform for millions of users worldwide. Its posts often include inspiring messages, encouraging users to embrace their individuality and creativity.
Besides founding Festivaltopia, Luca is the co founder of trib, an art and fashion collectiv you find on several regional events and online. Also he is part of the management board at HORiZONTE, a group travel provider in Germany.
