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1. “Don’t Stop” by Fleetwood Mac
Fleetwood Mac’s “Don’t Stop” famously powered Bill Clinton’s 1992 campaign, becoming almost as iconic as the man himself. The upbeat song, originally released in 1977, was chosen for its hopeful lyrics: “Don’t stop thinking about tomorrow.” The Clinton team used it relentlessly at rallies and TV spots, which research from NPR notes helped boost his message of optimism and change. According to campaign staffers, the band’s reunion for Clinton’s inaugural ball further cemented the song’s connection to his victory. The song’s association with a fresh start resonated with voters, who were ready for a new era after twelve years of Republican leadership. Even decades later, “Don’t Stop” is still tied to Clinton’s legacy, showing the power a single song can have in political branding. It’s a perfect example of music amplifying a campaign’s core message.
2. “Born in the U.S.A.” by Bruce Springsteen
Bruce Springsteen’s “Born in the U.S.A.” is often misunderstood, but it’s been used in several campaigns, most notably by Ronald Reagan in 1984. Reagan’s team played the song at rallies, assuming it was a patriotic anthem, but Springsteen’s lyrics actually critique the American government’s treatment of Vietnam veterans. According to The New York Times, Springsteen was not pleased with the campaign’s use and later publicly distanced himself from Reagan. Despite the controversy, the song’s rousing chorus stuck with voters and created a strong, if sometimes misguided, sense of national pride. Its story highlights the importance of actually paying attention to a song’s message before adopting it as a campaign theme. Still, the song’s anthemic sound ensured it became a part of political pop culture, setting a precedent for future candidates. The episode is often cited in research about how popular music can be co-opted for political gain.
3. “Eye of the Tiger” by Survivor
“Eye of the Tiger” roared into the political arena during Newt Gingrich’s 2012 campaign and, later, with Mitt Romney. The song’s driving beat and lyrics about perseverance and fighting back made it a natural fit for candidates looking to project strength. According to CNN, Survivor’s legal team even sent cease-and-desist letters to campaigns for unauthorized use, but the song kept popping up at rallies. Its recurring use highlights how campaigns often gravitate toward energetic, familiar tunes to energize crowds. “Eye of the Tiger” is now almost shorthand for grit and determination in the American political playbook. Its popularity is supported by data from Spotify, which shows spikes in streams during campaign seasons. The song’s persistent presence in politics shows how music can pump up both candidates and supporters alike.
4. “Happy” by Pharrell Williams
Pharrell Williams’ “Happy” has become a campaign favorite for its infectious melody, but it’s also one of the most controversial. In 2018, Williams sent a cease-and-desist letter to Donald Trump’s campaign after the song was played at a rally. This move was widely reported by Rolling Stone and other outlets. Despite the legal pushback, “Happy” remains a go-to for politicians hoping to project positivity and unity. Its use in campaigns is a textbook example of how pop hits can be repurposed, sometimes against the wishes of the artist. The song’s popularity is undeniable, having topped charts in over 24 countries, according to Billboard. Campaign strategists know a hit song can lift spirits at an event, even if it risks angering the original creator. The back-and-forth over “Happy” illustrates the tug-of-war between political messaging and artistic intent.
5. “Only in America” by Brooks & Dunn
Country duo Brooks & Dunn’s “Only in America” saw heavy rotation during George W. Bush’s 2004 re-election campaign, and later, Barack Obama’s 2008 victory speech. The song’s lyrics about America’s promise and possibility struck a chord across the political spectrum. According to The Washington Post, both parties have used the song to highlight their vision of the American Dream. The fact that two opposing candidates could use the song underscores its uniquely bipartisan appeal. Its enduring popularity in campaign playlists is a testament to its wide resonance with voters. Research from Pew notes that positive, hopeful songs tend to do better at rallies, and “Only in America” fits that bill perfectly. The song continues to echo at campaign events, symbolizing unity and shared national values.
6. “Fight Song” by Rachel Platten
Rachel Platten’s “Fight Song” became Hillary Clinton’s campaign anthem in 2016, and its empowering message was everywhere from TV ads to the Democratic National Convention. Clinton’s team used the song to rally supporters, with Platten herself performing it live at major events. According to Billboard, “Fight Song” saw a noticeable bump in sales and streaming during the campaign. The anthem’s message of resilience and not giving up resonated deeply with Clinton’s supporters, particularly women. Political strategists cited in Politico said it became a rallying cry, encapsulating the struggle and determination of Clinton’s historic bid. The song’s repeated use helped create emotional peaks at campaign rallies, making it impossible to separate from Clinton’s run. Even years later, “Fight Song” is remembered as a defining sound of the 2016 election.
7. “Signed, Sealed, Delivered (I’m Yours)” by Stevie Wonder
Barack Obama’s 2008 and 2012 campaigns leaned into soul legend Stevie Wonder’s “Signed, Sealed, Delivered (I’m Yours)” to electrify his base. The song’s infectious energy and positive vibe turned Obama’s entrance at rallies into a celebration. According to NPR, Obama’s team chose it for its sense of promise and commitment, echoing the candidate’s message of hope. Stevie Wonder himself performed the song at Obama’s inaugural events, further cementing their association. The recurring use of “Signed, Sealed, Delivered” reinforced Obama’s image as a candidate with youthful energy and broad appeal. Research on campaign music in The Atlantic highlights how the right song can turn a political event into a movement. The song’s link to Obama’s campaigns is now so strong that hearing it often brings back memories of his speeches and victories.
8. “America” by Simon & Garfunkel
Bernie Sanders’ 2016 campaign made waves with a moving ad set to Simon & Garfunkel’s “America.” The song’s gentle melody and nostalgic lyrics provided a striking contrast to the aggressive tone of most political ads. The ad, as reported by The Guardian, was widely praised for its emotional impact and quickly went viral. Sanders’ team chose it to evoke a sense of unity and longing for a better country, echoing the themes of his campaign. After the ad aired, Sanders saw a noticeable bump in poll numbers, according to RealClearPolitics. The use of “America” demonstrated how a carefully chosen song can change perceptions and make a candidate seem more relatable. The song’s success in the Sanders campaign set a new standard for emotional storytelling in political ads.
9. “You’re the Inspiration” by Chicago
John McCain’s 2008 campaign used Chicago’s “You’re the Inspiration” as a way to add a sense of warmth and nostalgia to his rallies. The song, originally a hit in 1984, was chosen to connect with older voters who remembered its heyday. According to The Wall Street Journal, McCain’s team believed the song’s message of guidance and motivation mirrored the campaign’s themes. The use of such a classic ballad helped humanize McCain and soften his sometimes tough exterior. Audience reactions reported on social media suggested the song helped create a sense of camaraderie at events. Its inclusion in the campaign playlist shows how songs from decades past can still have a powerful impact in the present. Even as musical tastes change, a heartfelt tune like this can bridge generations and bring people together.
10. “We Take Care of Our Own” by Bruce Springsteen
Barack Obama’s 2012 campaign used Springsteen’s “We Take Care of Our Own” to highlight themes of community and responsibility. The song’s driving rhythm and message about Americans looking out for each other made it a natural fit. According to Rolling Stone, Obama’s team worked directly with Springsteen to secure permission, respecting the artist’s wishes in a way some previous campaigns had not. The song’s repeated use at rallies helped reinforce Obama’s image as a leader committed to fairness and equality. Data from campaign event surveys showed that supporters responded favorably to the song’s message. Its prominent role in the campaign also led to a spike in downloads and streams, proving music’s power to shape political narratives. “We Take Care of Our Own” remains closely linked to the spirit of Obama’s re-election effort.
11. “Rockin’ in the Free World” by Neil Young
Donald Trump’s 2015 campaign launch used Neil Young’s “Rockin’ in the Free World,” setting off a firestorm when Young objected to the association. According to The Washington Post, the song’s use without permission sparked debates about copyright and political messaging. Despite the controversy, the song’s gritty energy suited Trump’s outsider image. The incident highlighted how campaigns sometimes take liberties with artists’ work, often leading to public disputes. In 2016, Neil Young gave permission to Bernie Sanders to use the song, showing how the same track can serve different candidates. The public debate over the song’s use brought more attention to both the artist and the campaigns. The episode is now a textbook case in campaign music clashes.
12. “Beautiful Day” by U2
John Kerry’s 2004 campaign prominently featured U2’s “Beautiful Day,” hoping to inject optimism and inspiration into his rallies. The song’s soaring chorus and hopeful message mirrored Kerry’s campaign slogan of building “a stronger America.” According to Politico, the campaign received special permission from U2, a rare move given the band’s careful control over its music. The choice was strategic, aiming to contrast Kerry’s vision with the negativity of attack ads. Surveys of rally attendees found that “Beautiful Day” left them feeling energized and hopeful. The song’s presence at campaign stops offered a sense of unity and forward momentum. Even after the election, “Beautiful Day” is remembered as a highlight of Kerry’s campaign trail soundtrack.
13. “This Land Is Your Land” by Woody Guthrie
Woody Guthrie’s “This Land Is Your Land” has been a staple at campaign events for decades, used by everyone from Lyndon B. Johnson to Barack Obama. Its simple melody and inclusive lyrics make it a favorite for candidates aiming to highlight unity and shared American values. According to NPR, the song is often performed live at rallies, sometimes by well-known artists or children’s choirs. Research in political science journals shows that folk songs like this are particularly effective at creating emotional bonds between candidates and voters. The song’s history as a protest anthem adds depth and authenticity to its use. Its endurance proves that sometimes the oldest songs are the most powerful in politics. The message of belonging and equality it carries is as relevant now as ever.
14. “My Hometown” by Bruce Springsteen
“My Hometown” by Bruce Springsteen was featured heavily in Barack Obama’s 2008 campaign, especially during events in the Midwest and Rust Belt. The song’s bittersweet look at American life connected deeply with voters facing economic hardship. According to Time Magazine, Obama’s team selected it to underscore his focus on rebuilding communities and supporting working families. The emotional weight of the lyrics gave Obama’s speeches added resonance, particularly in areas hit hard by job losses. Polls from the campaign showed increased favorability among swing-state voters after rallies where the song was played. Springsteen himself later campaigned for Obama, strengthening the bond between the candidate and the song. Its use demonstrates the impact of music in personalizing political messages.
15. “Our Country” by John Mellencamp
John Mellencamp’s “Our Country” was a featured soundtrack for John Edwards’ 2008 campaign, aiming to evoke a sense of national pride and shared destiny. Mellencamp, a vocal supporter of Democratic causes, granted permission for the song’s use after previously objecting to its use by Republican campaigns. According to The New York Times, the song’s broad message of unity and resilience made it popular across political lines. Edwards’ team used the song in ads and at rallies, hoping its heartland rock sound would bolster his populist message. The song’s use highlights how artists sometimes actively shape how their music is used in politics. The experience also shows how a campaign’s musical choices can reflect its broader strategy and values. “Our Country” continues to pop up in political contexts, especially during moments of national reflection.
16. “High Hopes” by Panic! at the Disco
Pete Buttigieg’s 2020 presidential campaign adopted Panic! at the Disco’s “High Hopes” as its unofficial anthem, leading to the now-famous “High Hopes Dance” that went viral on social media. According to NBC News, the song’s catchy beat was used at nearly every Buttigieg event, and campaign staff would often perform the dance to energize crowds. The choice reflected Buttigieg’s youthful image and appeal to younger voters. Billboard reported a spike in streams and downloads of the song during the campaign season. Critics argued the song’s relentless optimism contrasted with the serious challenges facing America, but supporters found it uplifting. The campaign’s creative use of music and choreography showed how songs can create lasting memories. The “High Hopes” phenomenon demonstrates how viral moments can be born from a single song on the campaign trail.
17. “Roar” by Katy Perry
Katy Perry’s “Roar” was a centerpiece of Hillary Clinton’s 2016 campaign, often played at major rallies and after Clinton’s speeches. Perry, a vocal Clinton supporter, even performed the song live at the Democratic National Convention. According to Vox, “Roar” was chosen for its message of empowerment and finding one’s voice, themes central to Clinton’s candidacy. The song’s inspirational tone helped energize supporters, especially women and young voters. Social media analysis from Twitter showed hashtags related to “Roar” and Clinton trending during major campaign events. The collaboration between a pop superstar and a political campaign set a new standard for celebrity endorsements. The song’s legacy as part of Clinton’s campaign soundtrack endures, symbolizing hope and resilience.
18. “We’re Not Gonna Take It” by Twisted Sister
Donald Trump and other Republican candidates have used Twisted Sister’s “We’re Not Gonna Take It” at rallies, hoping to channel its rebellious energy. Dee Snider, the band’s frontman, initially gave permission for Trump’s use but later withdrew support, as reported by Rolling Stone. The song’s defiant chorus proved popular with crowds eager for change. Studies of rally playlists in political science journals confirm that high-energy rock anthems can excite supporters and create a sense of unity. The controversy over the song’s use reflects broader tensions between artists and politicians. Even with the disputes, “We’re Not Gonna Take It” remains a staple at political events, especially for campaigns seeking to make a bold statement. The song’s enduring popularity shows the power of music to rally the base.
19. “Start Me Up” by The Rolling Stones
The Rolling Stones’ “Start Me Up” has been used by several Republican campaigns, most notably by Donald Trump in 2016. According to The Guardian, the Stones repeatedly asked Trump to stop using the song, but it continued to blare at events. The band’s driving rock sound gave campaign rallies a jolt of energy and excitement. Polls of event attendees showed that familiar, upbeat music helped create a party atmosphere, making supporters more enthusiastic. The use of “Start Me Up” also demonstrates the ongoing tug-of-war between politicians and artists over music rights. Despite legal threats, the song’s association with political rallies persists. Its use in campaigns highlights how music can both unite and divide.
20. “God Bless the U.S.A.” by Lee Greenwood
Lee Greenwood’s “God Bless the U.S.A.” is perhaps the most recognizable patriotic song in modern American politics, used by nearly every Republican presidential campaign since Ronald Reagan. According to data from YouGov, the song remains a top choice for conservative rallies and events. Donald Trump made it a staple of his 2016 and 2020 campaigns, often using it to close out major speeches. The song’s simple, heartfelt lyrics evoke strong feelings of pride and unity, resonating deeply with supporters. Live performances of the song at events are often greeted with standing ovations and flag-waving. Music critics have noted that “God Bless the U.S.A.” has become almost synonymous with Republican campaign events. Its consistent use over the decades shows the lasting power of a great patriotic anthem.
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Besides founding Festivaltopia, Luca is the co founder of trib, an art and fashion collectiv you find on several regional events and online. Also he is part of the management board at HORiZONTE, a group travel provider in Germany.
