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Twinings – The Heartbeat of British Tea Culture Since 1706
Imagine a cup of steaming tea on a drizzly London morning. Chances are, you’re picturing Twinings. Founded in 1706, Twinings is more than a brand—it’s a piece of living British history. For over 300 years, the company has poured tradition into every cup, surviving wars, revolutions, and ever-changing tastes. Its original London storefront still stands, quietly defying time. Twinings isn’t just about tea; it’s about ritual, comfort, and a sense of home for millions. The brand’s signature blends, like English Breakfast and Earl Grey, have become woven into daily life, from palaces to cozy kitchen tables. When you sip Twinings, you’re not just tasting tea—you’re tasting centuries of British pride and resilience.
Levi’s – Denim That Changed the American Story
Levi’s jeans are stitched into the very fabric of American identity. Born in 1853 during the Gold Rush, Levi Strauss created rugged denim workwear for miners and dreamers. What started as durable trousers quickly became a symbol of rebellion, freedom, and self-expression. From cowboys to rock stars, Levi’s jeans have clothed generations who dared to stand out. The classic 501s are instantly recognizable worldwide, evoking a mix of nostalgia and cool. Even today, slipping on a pair of Levi’s feels like stepping into a piece of American history—one that’s rebellious, bold, and always evolving.
Hermès – The French Art of Timeless Luxury
Hermès began as a humble harness workshop in 1837, crafting leather goods for the Parisian elite. Over time, it transformed into the epitome of French luxury, known for its meticulous craftsmanship and understated elegance. The iconic Birkin and Kelly bags are not just accessories; they’re treasures, status symbols, and sometimes even investments. Hermès has managed to keep its allure intact by blending tradition with innovation—each silk scarf or leather wallet tells a story of heritage and artistry. When you spot that orange box, you instantly feel a sense of sophistication and exclusivity, as if you’ve been let in on a secret that spans centuries.
BMW – Precision and Prestige from Germany
BMW’s logo is more than just a badge—it’s a promise of German engineering and performance. Founded in 1916, BMW started out making aircraft engines before pivoting to motorcycles and, eventually, automobiles. The company’s commitment to innovation and quality turned “The Ultimate Driving Machine” into a global aspiration. Driving a BMW isn’t just about getting from point A to B; it’s about feeling the road, the power, and the legacy behind the wheel. Even in a world obsessed with electric cars and automation, BMW’s blend of tradition and forward-thinking keeps it firmly in the fast lane.
Barilla – The Taste of Italian Family Traditions
Barilla isn’t just pasta—it’s Italy on a plate. Founded in 1877 and still family-owned, Barilla has made pasta a staple in homes across the world. The brand’s iconic blue box is a passport to the heart of Italian cuisine, conjuring images of Sunday dinners and sun-drenched kitchens. Barilla stands for more than convenience; it’s about family, tradition, and the simple pleasures of sharing a meal. Every forkful carries the spirit of Parma, where the company began, and the legacy of generations who believe food is love, culture, and connection.
Nintendo – Playful Innovation Rooted in Japanese Tradition
Before Mario leaped onto the scene, Nintendo was making playing cards—since 1889. This Japanese brand’s evolution from traditional entertainment to global video game giant is nothing short of astonishing. Nintendo has a knack for blending nostalgia with cutting-edge creativity, sparking joy for kids and adults alike. From Game Boy to Switch, the company has redefined what play means in the modern world. Even as digital entertainment explodes, Nintendo’s quirky characters and whimsical worlds remind us that fun, at its heart, is a timeless tradition.
Lindt – Swiss Chocolate Perfection Since 1845
Few things evoke pure delight like biting into a piece of Lindt chocolate. Established in 1845 in Switzerland, Lindt has perfected the art of chocolate-making, setting the gold standard for smooth, rich flavor. The company’s master chocolatiers are revered for their dedication to quality and innovation, making every truffle and bar an experience. Lindt’s iconic gold bunny and smooth Lindor centers are more than treats—they’re a ticket to Swiss elegance and indulgence. For many, Lindt is the taste of celebration, comfort, and a touch of everyday luxury.
Tata Group – The Backbone of Indian Industry
Spanning everything from steel to software, Tata Group is the quiet force driving India’s industrial rise. Founded in 1868, Tata has weathered colonialism, independence, and globalization, always adapting to new challenges. The group’s influence is everywhere—cars, hotels, IT, and even tea. For many Indians, Tata stands for trust, innovation, and a commitment to community. It’s more than a brand; it’s a symbol of national pride and a reminder that success can be both ambitious and deeply rooted in values.
Loewe – Spanish Craftsmanship in Every Stitch
Loewe’s story began in 1846 with a group of Madrid leather artisans. Today, the brand is a global name in luxury fashion, celebrated for its commitment to quality and creativity. Loewe’s handbags and accessories blend traditional Spanish techniques with bold modern design, making them favorites among fashion insiders. Every piece feels like a work of art—handcrafted, distinctive, and imbued with a sense of heritage. For those who love fashion with a story, Loewe offers a tangible link to Spain’s artisanal past and cosmopolitan present.
Corona – The Spirit of Mexican Relaxation
Picture a sunny beach, a cold beer, and the sound of laughter—chances are, there’s a Corona in hand. Since 1925, Corona has captured the essence of Mexican leisure culture. Its iconic clear bottle and lime ritual are recognized around the world, evoking a carefree, laid-back attitude. Whether it’s shared at a bustling fiesta or a quiet sunset, Corona isn’t just beer; it’s a celebration of life’s simpler pleasures. The brand’s relaxed vibe and international appeal make it a true ambassador of Mexican spirit.
Delvaux – Belgian Luxury With a Royal Touch
Delvaux may not be a household name everywhere, but in Belgium, it’s a legend. Founded in 1829, Delvaux is the world’s oldest fine leather goods house, favored by royalty and connoisseurs alike. Every Delvaux bag is crafted with painstaking attention to detail, using time-honored methods that have been passed down for generations. The brand’s understated elegance and quiet sophistication make it a symbol of Belgian craftsmanship. Owning a Delvaux feels like possessing a piece of history—exclusive, refined, and cherished.
Guinness – Ireland’s Legendary Black Brew
Guinness isn’t just a drink; it’s an Irish institution. First brewed in 1759 at Dublin’s St. James’s Gate, Guinness has become a symbol of Irish identity, resilience, and camaraderie. The stout’s rich, creamy head and unmistakable flavor have won hearts from Dublin pubs to far-flung corners of the globe. For many, pouring a pint of Guinness is a ritual, a celebration, and a connection to Ireland’s storied past. The brand’s iconic harp logo and “good things come to those who wait” slogan are as legendary as the drink itself.
Swarovski – Austrian Brilliance in Every Facet
Swarovski crystals are more than just pretty stones—they’re a testament to Austrian precision and artistry. Since 1895, the company has dazzled the world with its sparkling creations, from jewelry to chandeliers. Each piece is a blend of science and magic, cut to perfection and designed to catch the light, and the imagination. Swarovski has a way of making everyday moments feel extraordinary, turning a simple accessory into a show-stopper. The brand’s commitment to innovation ensures that its brilliance never dims, keeping Austrian design at the forefront of global style.
IKEA – Swedish Ingenuity for the Modern World
IKEA may be the youngest brand on this list, but its impact is undeniable. Founded in 1943, IKEA revolutionized how the world thinks about furniture—making stylish design accessible to everyone. The brand’s flat-pack philosophy, quirky product names, and iconic blue-and-yellow stores are instantly recognizable. More than a retailer, IKEA has become a cultural phenomenon, shaping how people live, work, and gather. The simplicity, functionality, and affordability of its products reflect the essence of Swedish practicality and democratic design.
Havaianas – Brazilian Joy for Your Feet
Havaianas are more than flip-flops—they’re a slice of Brazilian sunshine. Inspired by Japanese sandals and launched in 1962, Havaianas have become a global symbol of casual style and carefree living. Their bright colors, playful patterns, and unbeatable comfort make them a summer staple from Rio to Rome. Wearing Havaianas feels like a mini-vacation, a reminder to kick back and enjoy the moment. The brand’s easygoing spirit and universal appeal have made it a beloved icon of Brazilian culture.
Besides founding Festivaltopia, Luca is the co founder of trib, an art and fashion collectiv you find on several regional events and online. Also he is part of the management board at HORiZONTE, a group travel provider in Germany.
