10 Failed Products That Became Huge Successes

Apple iPhone (2007)

The Apple iPhone was initially met with skepticism due to its high price and perceived lack of features, such as the absence of a physical keyboard and 3G connectivity. Critics questioned its viability in a market dominated by BlackBerry and Motorola. However, the iPhone revolutionized mobile technology, introducing a user-friendly interface and a robust app ecosystem. By 2021, Apple had sold over 2.5 billion iPhones globally, making it one of the best-selling products in history. The iPhone’s success not only transformed Apple into one of the most valuable companies in the world but also set the standard for smartphones. Its influence can be seen in the way we communicate, access information, and entertain ourselves today. The iPhone’s journey from a criticized device to a cultural icon is a testament to its profound impact on society.

Netflix (1997–2000s)

Netflix began as a DVD rental service that struggled to compete with Blockbuster, often losing money in its early years. The company’s pivotal moment came when it transitioned to streaming in the mid-2000s, allowing users to watch movies and TV shows online. This shift not only saved the company but also positioned it as a leader in the entertainment industry. As of 2023, Netflix boasts over 230 million subscribers worldwide, making it a global powerhouse in streaming services. The company’s original content strategy has also led to numerous award-winning shows and films, further solidifying its success. Netflix’s journey is a clear example of how adapting to technological changes can lead to unprecedented growth and influence. Today, it is not just a streaming service but a cultural phenomenon that has redefined how we consume media.

Tesla (2008–2010s)

Tesla faced significant challenges in its early years, including financial struggles and production issues that nearly led to bankruptcy. Despite these setbacks, the company’s commitment to innovation and sustainability propelled it to the forefront of the electric vehicle market. By 2022, Tesla became the most valuable car manufacturer in the world, with a market capitalization exceeding $1 trillion. The introduction of models like the Model S, Model 3, and Model Y has made electric vehicles more mainstream, contributing to a global shift towards sustainable transportation. Tesla’s success is not just about cars; it’s about redefining the automotive industry and fostering a cleaner, greener future. The company’s rise from near failure to industry leader is a remarkable story of resilience and vision.

Airbnb (2008)

Airbnb started as a quirky idea to rent out air mattresses in a small apartment, which many initially dismissed as impractical. However, the company quickly evolved into a multi-billion-dollar platform that transformed the travel industry. By 2023, Airbnb had over 6 million listings in more than 220 countries, catering to millions of travelers seeking unique accommodations. The platform’s success is attributed to its ability to connect hosts with guests, offering personalized experiences that traditional hotels often lack. Despite facing regulatory challenges, Airbnb continues to thrive as a leader in the sharing economy. Its success has not only changed how we travel but has also provided economic opportunities for countless hosts worldwide. The Airbnb story shows the power of a simple idea and the impact it can have on a global scale.

Amazon (1990s–2000s)

Amazon began as an online bookstore that struggled to turn a profit in its early years, often criticized as a “dot-com bubble” risk. However, the company’s relentless expansion into various product categories and services, including e-commerce and cloud computing, led to its remarkable success. By 2023, Amazon had become the largest online retailer globally, with annual revenues exceeding $500 billion. Its Amazon Web Services (AWS) division has also established the company as a leader in cloud computing, significantly contributing to its profitability and growth. Amazon’s journey from an online bookstore to a global retail and technology giant is an extraordinary example of strategic growth and innovation. The company’s influence extends beyond shopping, impacting how businesses operate and how consumers interact with technology.

Sony PlayStation (1990s)

The Sony PlayStation’s journey began with a failed collaboration with Nintendo, which left Sony with a tarnished reputation in the gaming industry. However, the launch of the original PlayStation in 1994 marked a turning point, as it quickly gained popularity among gamers. By 2023, the PlayStation brand has sold over 500 million units across various consoles, becoming one of the most successful gaming brands in history. The PlayStation Network and exclusive game titles have further solidified its position in the competitive gaming market. Sony’s ability to transform a failed partnership into a successful standalone product is a testament to its innovation and understanding of consumer needs. The PlayStation brand has become synonymous with gaming excellence, influencing the industry for decades.

Coca-Cola (New Coke, 1985)

Coca-Cola’s introduction of New Coke in 1985 was met with widespread backlash, leading to a public outcry for the original formula. The failure of New Coke became a pivotal moment for the company, as it ultimately decided to bring back the original recipe. This decision not only restored consumer trust but also revitalized Coca-Cola’s brand image. By 2023, Coca-Cola remains one of the most recognized brands globally, with a diverse product portfolio that includes various beverages, contributing to its continued success. The New Coke fiasco is a classic example of a marketing misstep turned into a strategic advantage. Coca-Cola’s ability to listen to its customers and adapt quickly ensured its long-term success and cultural relevance.

SpaceX (2002–2010s)

SpaceX faced numerous challenges in its early years, including multiple failed rocket launches that nearly led to bankruptcy. However, the company’s perseverance and innovative approach to space travel eventually paid off. By securing contracts with NASA and becoming the first private company to send humans to space in 2020, SpaceX revolutionized the aerospace industry. As of 2023, the company has successfully launched over 200 missions, significantly reducing the cost of space exploration and paving the way for future endeavors, including Mars colonization. SpaceX’s success is a remarkable story of vision and determination, challenging the status quo and redefining what’s possible in space exploration. The company’s achievements have inspired a new generation of space enthusiasts and innovators.

Instagram (2010, Pre-Launch as Burbn)

Before becoming the social media giant we know today, Instagram was initially launched as Burbn, a cluttered app that failed to attract users. The founders recognized the need for simplification and pivoted the app to focus solely on photo sharing. This strategic decision led to explosive growth, with Instagram amassing over 1 billion monthly active users by 2023. The platform’s emphasis on visual content and user engagement has made it a favorite among influencers and brands, solidifying its position in the social media landscape. Instagram’s journey from a failed app to a cultural phenomenon highlights the importance of adaptability and understanding user preferences. Its success has redefined how we connect and share our lives online.

Post-it Notes (1970s)

Post-it Notes were initially considered a failure due to their weak adhesive, which did not meet the expectations of traditional sticky notes. However, 3M discovered a new application for the adhesive, leading to the creation of the now-iconic sticky notes. By 2023, Post-it Notes have become an essential office supply, with billions sold worldwide. The product’s success is attributed to its versatility and practicality, making it a staple for organization and communication in both personal and professional settings. The Post-it Note story is a classic example of finding success in unexpected places. Its transformation from a failed adhesive to a ubiquitous office tool is a testament to creativity and innovation.