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The music industry has witnessed a remarkable phenomenon in recent years: fans crossing continents and oceans just to see their favorite artists perform live. This isn’t just about hearing a song or two. Instead, these are transformative experiences that combine music, travel, and once-in-a-lifetime memories.
What makes certain concerts so magnetic that people will board planes for thousands of miles? Sometimes it’s the rarity of the event, the unique venue, or simply the artist’s global appeal. Let’s explore four concerts that had fans packing their bags and traveling the world.
Taylor Swift’s Eras Tour: The Global Pilgrimage

Taylor Swift’s Eras Tour attracted millions of fans who traveled internationally to see her perform. The Eras Tour became more than just a concert series. It transformed into a worldwide cultural phenomenon that redefined what it means to travel for music.
Instead of paying thousands for U.S. tickets, swifties traveled to cities in Europe, where tickets were more affordable and travel costs balanced out. Fans discovered something remarkable: flying to Europe and attending Swift’s concert there could actually cost less than seeing her at home.
Two recent med school students, Mai and Alex, attended Taylor Swift’s Eras Tour in Liverpool, which came with its own hefty price tag. Their trip in June this year cost them $2,900 for two concert tickets bought on the secondary market, $2,700 for flights via Emirates, and $2,400 for hotel stays in London and Liverpool. They also budgeted $3,000 for food, train trips, and other travel-related expenses, using some of their savings to cover the entire cost. In total, the trip amounted to approximately ₱627,000 for two Gen Z Swifties.
Tourism spiked in Singapore during Taylor Swift’s Eras Tour. Bloomberg reported that Singapore’s first-quarter growth forecast for 2024 was upgraded in part due to the influx of Swift fans flocking to her concerts. The “Taylor tourism effect” spurred economic growth as concertgoers filled hotels, restaurants, and shops.
BTS Permission to Dance Tour: Vegas Goes Purple

BTS fans were known to travel considerable distances to see the K-pop stars in concert. The Korean superstars didn’t just perform concerts; they created an entire experience that transformed Las Vegas into ARMY headquarters.
Her VIP tickets for two concert days – each costing $500 – led her on a global fan pilgrimage. “Allegiant Stadium was HUGE,” she recalled, describing the awe of being surrounded by 70,000 fellow ARMYs. The scale was breathtaking, but it was more than just the numbers that made this special.
Kara – who is an ARMY – went to Las Vegas and the city itself became part of the concert. She described how “BTS turned Las Vegas purple” with pop-up shops, fan events, and BTS-themed water shows at the Fountains of Bellagio making the whole city feel like an extension of the show. “It felt like the whole city was part of the concert,” she said.
The experience went beyond music. Her entire trip totaled more than P100,000, but she insisted the cost was worth it. “It was one of their last concerts before their hiatus, so the expense was absolutely worth it,” she said. For her, the trip was more than just seeing BTS – it was about making memories that would last a lifetime.
Joni Mitchell’s Return at The Gorge: A Musical Miracle

Sometimes a concert becomes legendary not just for the music, but for what it represents. After a surprise set with Brandi Carlile and friends at last year’s Newport Folk Festival, performing as Joni Mitchell & the Joni Jam, Saturday marked Mitchell’s first proper, ticketed headlining concert in years and fans traveled from as far as Australia and England, San Francisco and Saskatoon (Mitchell’s hometown in Saskatchewan) for the monumental occasion.
In June, Joni Mitchell performed a celebratory comeback show in Central Washington at The Gorge, a bucolic amphitheater. Fans traveled from as far afield as Japan and The Netherlands, proving that even relatively lower-profile artists can be a potent spur to travel, and that smaller shows can give you more flexibility in your travel budget.
The packed crowd of over 25,000 who traveled from around the globe to witness the historic moment chimed in as they joined Mitchell in the joyous opening number. This wasn’t just any concert. Since suffering a brain aneurysm and nearly dying in 2015, Mitchell spent the past eight years largely away from the public eye. Her long road to recovery forced the now-79-year-old singer-songwriter to relearn how to walk, talk, sing, and play instruments.
Seeing more than 25,000 fans descend from all over the world – Mitchell shouted out fans from Japan, Amsterdam, all over the States, Canada – to see the legend in her first advertised show in 20 years transformed this into something bigger than music. It became a celebration of resilience and the healing power of art.
Coldplay’s Music of the Spheres: A Spectacle Worth Flying For

Both Coldplay’s Music Of The Spheres World Tour and Taylor Swift’s Eras Tour sold millions of tickets worldwide shows just how massive this tour became. Coldplay created something that fans simply couldn’t experience anywhere else.
Bri, who traveled to Bangkok for Coldplay’s Music of the Spheres tour, found that the trip was more cost-effective than attending the concert in the PH. “We compared our seats in Bangkok to the Philippines and got almost the same seats for P3,000 to P4,000 cheaper,” she shared.
The band’s approach to concerts revolutionized the live experience. BTS has been known to include fan interactions via social media and live-streamed segments during their global concerts, while Coldplay’s tours feature immersive LED wristbands that light up in sync with the music, creating a shared visual experience for tens of thousands of fans. This technology turned audiences into part of the show itself.
Additionally, Coldplay recently played massive stadium shows in Ahmedabad, India, with reportedly over 200,000 fans in attendance across multiple nights. The sheer scale of these performances created something that couldn’t be replicated anywhere else, making international travel feel not just worthwhile, but necessary.
Over 200,000 tickets for Coldplay’s January concert were snapped up during the presale on Monday, breaking the country’s record for the most number of tickets sold in just one day. Among the whopping million virtual queue numbers on the sale site that day, many belonged to fans from other Southeast Asian countries who will have to fly to Singapore for the concert.
These concerts represent more than just musical performances. They’re cultural phenomena that bring people together across continents, creating shared experiences that transcend language and borders. As one fan put it: “You’re not just paying for the concert. You’re paying for the memories.” What do you think drives this global concert pilgrimage? Tell us in the comments.

CEO-Co-Founder

