20 Books That CEOs Swear By—Read Them to Get Ahead

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20 Books That CEOs Swear By—Read Them to Get Ahead

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Christian Wiedeck, M.Sc.

The Lean Startup by Eric Ries

The Lean Startup by Eric Ries (image credits: wikimedia)
The Lean Startup by Eric Ries (image credits: wikimedia)

Imagine starting a business and knowing exactly what your customers want before you risk everything. That’s the promise behind Eric Ries’s “The Lean Startup,” a book that has flipped traditional business wisdom on its head. Ries champions the power of validated learning—constantly testing ideas in the real world, gathering feedback, and adjusting course quickly. Startups that use lean methods are 50% more likely to succeed, according to the Startup Genome Project. CEOs everywhere have adopted these principles, encouraging teams to experiment, fail fast, and learn faster. This approach keeps companies nimble, even as they grow, and fosters a culture where trying new things isn’t just allowed—it’s expected. Leaders who swear by this book say it helps them avoid costly mistakes and stay ahead in fast-changing industries.

Good to Great by Jim Collins

Good to Great by Jim Collins (image credits: unsplash)
Good to Great by Jim Collins (image credits: unsplash)

Why do some companies soar to greatness while others get stuck in mediocrity? Jim Collins’s “Good to Great” digs deep into that question with research spanning over 1,400 companies. Collins introduces the “Hedgehog Concept,” urging organizations to focus on what they can do best, what drives their economic engine, and what they’re most passionate about. The results speak for themselves: companies that followed his findings delivered 6.9 times the stock market return over 15 years. CEOs love how Collins backs up every claim with data and practical examples. This book is often the backbone of strategic discussions in boardrooms, as leaders look for ways to inspire sustained excellence. The clear, actionable advice makes it a timeless favorite among top executives.

Principles by Ray Dalio

Principles by Ray Dalio (image credits: wikimedia)
Principles by Ray Dalio (image credits: wikimedia)

Ray Dalio, the founder of Bridgewater Associates, opens the doors to his company’s playbook in “Principles.” This isn’t just another book about business; it’s a guide to building an entire culture around radical transparency and meritocracy. Dalio shows how giving everyone a voice leads to better decisions and stronger teams. CEOs find Dalio’s insistence on honest feedback both shocking and refreshing. His approach helped Bridgewater become the world’s largest hedge fund, and he shares the step-by-step rules that made it happen. Leaders who have adopted Dalio’s methods report higher innovation rates and a more engaged workforce. By sharing his principles, Dalio has set a new standard for what’s possible in modern organizations.

Thinking, Fast and Slow by Daniel Kahneman

Thinking, Fast and Slow by Daniel Kahneman (image credits: unsplash)
Thinking, Fast and Slow by Daniel Kahneman (image credits: unsplash)

Ever wondered why even the smartest people make terrible decisions? Nobel Prize winner Daniel Kahneman reveals the answer in “Thinking, Fast and Slow.” Kahneman explains that our brains use two systems: fast, intuitive thinking, and slow, deliberate thinking. CEOs have embraced this book to understand and combat cognitive biases that can derail even the best-laid plans. Research suggests that awareness of these mental shortcuts can improve decision-making accuracy by up to 30%. Leaders use Kahneman’s insights to slow down and question their assumptions, making choices that stand up to scrutiny. The book’s blend of storytelling and science makes it a staple for anyone in a position of power.

Zero to One by Peter Thiel

Zero to One by Peter Thiel (image credits: wikimedia)
Zero to One by Peter Thiel (image credits: wikimedia)

Peter Thiel, co-founder of PayPal, doesn’t just want you to do better—he wants you to do something no one has ever done before. “Zero to One” is his blueprint for innovation, arguing that true progress comes from creating new things, not just improving old ideas. Thiel encourages CEOs to aim for monopoly, not competition, by building unique products and services. According to McKinsey, companies focused on innovation are 2.5 times more likely to achieve explosive growth. Thiel’s contrarian advice has sparked heated debates in Silicon Valley and beyond. Leaders who swear by this book say it gave them the courage to challenge the status quo and dream bigger than ever before.

The Hard Thing About Hard Things by Ben Horowitz

The Hard Thing About Hard Things by Ben Horowitz (image credits: unsplash)
The Hard Thing About Hard Things by Ben Horowitz (image credits: unsplash)

Ben Horowitz tells it like it is in “The Hard Thing About Hard Things,” drawing on his time as a CEO during the dot-com bust. He doesn’t sugarcoat the brutal realities of leadership—layoffs, near-bankruptcy, and tough calls. Instead, Horowitz gives practical, gritty advice on handling crises and keeping your team together when everything is falling apart. CEOs praise the book for its honesty and its focus on resilience. Horowitz’s message: there’s no playbook for the hardest moments, but there are lessons in every struggle. Leaders who have faced tough times say this book gave them the strength to push through and come out stronger on the other side.

Atomic Habits by James Clear

Atomic Habits by James Clear (image credits: wikimedia)
Atomic Habits by James Clear (image credits: wikimedia)

Small changes, big results—that’s the promise of James Clear’s “Atomic Habits.” Clear reveals how tiny, consistent improvements can transform personal and professional lives. CEOs have flocked to this book for its science-backed strategies to help themselves and their teams build better habits. Research shows that effective habit formation can boost productivity by up to 30%. Clear’s practical tips are easy to implement, from habit stacking to environmental design. Executives love that the book doesn’t just motivate—it provides a roadmap for lasting change. For leaders striving to develop a high-performing culture, “Atomic Habits” is often the first book they recommend.

Start with Why by Simon Sinek

Start with Why by Simon Sinek (image credits: wikimedia)
Start with Why by Simon Sinek (image credits: wikimedia)

Simon Sinek’s “Start with Why” has become a rallying cry for purpose-driven leadership. Sinek argues that the most successful leaders and organizations know why they do what they do—and they communicate it clearly. CEOs who have embraced this philosophy see higher employee engagement and customer loyalty. Studies show that purpose-driven companies outperform their competitors by a staggering 400%. Sinek’s simple framework helps leaders inspire action, not just manage it. The book’s impact can be seen in boardrooms and branding campaigns around the globe, as leaders strive to connect with their teams and customers on a deeper level.

Measure What Matters by John Doerr

Measure What Matters by John Doerr (image credits: wikimedia)
Measure What Matters by John Doerr (image credits: wikimedia)

John Doerr’s “Measure What Matters” puts the spotlight on OKRs—Objectives and Key Results—a goal-setting system now used by Google and Intel. Doerr explains how OKRs drive focus, alignment, and accountability in organizations of all sizes. CEOs who adopt OKRs consistently report sharper execution and faster growth. Research confirms that companies using OKRs achieve up to 50% better results than those that don’t. The book is packed with real-world examples from industry giants, making its lessons both accessible and actionable. Leaders looking to turn vision into measurable outcomes find this book indispensable.

The Innovator’s Dilemma by Clayton M. Christensen

The Innovator’s Dilemma by Clayton M. Christensen (image credits: wikimedia)
The Innovator’s Dilemma by Clayton M. Christensen (image credits: wikimedia)

Clayton Christensen’s “The Innovator’s Dilemma” warns that even the biggest, most successful companies can fail if they ignore disruptive innovation. Christensen’s research shows that established firms often focus too much on current customers and miss out on new technologies. Harvard Business Review found that companies which embrace disruption are 30% more likely to achieve long-term growth. CEOs use this book to remind themselves to stay alert and adaptable in the face of change. Its case studies and cautionary tales have shaped how leaders think about risk and opportunity in a rapidly evolving world.

Sapiens by Yuval Noah Harari

Sapiens by Yuval Noah Harari (image credits: wikimedia)
Sapiens by Yuval Noah Harari (image credits: wikimedia)

“Sapiens” by Yuval Noah Harari offers a sweeping narrative of human history, helping leaders see the bigger picture. Harari explores how shared beliefs and stories shape societies and economies—a perspective CEOs find both humbling and empowering. Many leaders say the book changed how they think about business, culture, and even their own motivations. Understanding these historical forces helps CEOs anticipate shifts in markets and behavior. The book’s broad approach encourages reflection and curiosity, making it a favorite for those who want to lead with wisdom and foresight.

Grit by Angela Duckworth

Grit by Angela Duckworth (image credits: wikimedia)
Grit by Angela Duckworth (image credits: wikimedia)

Angela Duckworth’s “Grit” turns the spotlight on perseverance and passion as the real keys to success. Duckworth’s research found that grit matters more than talent in achieving long-term goals. CEOs resonate with this message, especially when building teams or facing setbacks. Studies show that people with high grit are 60% more likely to succeed, making it a vital trait in today’s competitive world. The book’s mix of science and storytelling motivates leaders to cultivate resilience in themselves and their organizations. For anyone facing a tough climb, “Grit” offers both hope and a practical path forward.

Leaders Eat Last by Simon Sinek

Leaders Eat Last by Simon Sinek (image credits: wikimedia)
Leaders Eat Last by Simon Sinek (image credits: wikimedia)

In “Leaders Eat Last,” Simon Sinek explores how great leaders put their teams first, creating cultures built on trust and safety. He shares stories of organizations where leaders protect their people, leading to extraordinary loyalty and performance. CEOs who follow Sinek’s advice see dramatic improvements in employee satisfaction and retention. Data backs this up: workplaces with high trust have 50% lower turnover rates. Sinek’s message is simple but powerful—when leaders take care of their teams, the teams take care of the business. The book is a call to lead with empathy, integrity, and courage.

Dare to Lead by Brené Brown

Dare to Lead by Brené Brown (image credits: wikimedia)
Dare to Lead by Brené Brown (image credits: wikimedia)

Brené Brown’s “Dare to Lead” challenges leaders to embrace vulnerability and courage. Brown argues that real leadership isn’t about having all the answers—it’s about being open, honest, and willing to take risks. CEOs are increasingly turning to Brown’s approach to foster innovation and trust in their organizations. Research shows that leaders who practice vulnerability can boost team performance by up to 25%. Brown’s stories and exercises make her ideas practical for any workplace. For leaders ready to break down barriers and build stronger teams, “Dare to Lead” is a must-read.

Deep Work by Cal Newport

Deep Work by Cal Newport (image credits: unsplash)
Deep Work by Cal Newport (image credits: unsplash)

Cal Newport’s “Deep Work” is a wake-up call in an age of constant distraction. Newport shows how the ability to focus deeply on challenging tasks is becoming a rare and valuable skill. CEOs who prioritize deep work report higher productivity and creativity across their organizations. Studies indicate that deep work can make professionals up to five times more effective than their distracted peers. Newport offers clear strategies for carving out time and space for focused work, making this book a favorite among leaders who want to set themselves—and their teams—apart.

Who Moved My Cheese? by Spencer Johnson

Who Moved My Cheese? by Spencer Johnson (image credits: wikimedia)
Who Moved My Cheese? by Spencer Johnson (image credits: wikimedia)

“Who Moved My Cheese?” by Spencer Johnson uses a simple fable to deliver a powerful message about change. The story of four characters in a maze—each reacting differently to change—resonates deeply with CEOs. Leaders use the book to help teams embrace uncertainty and adapt quickly. Research highlights that organizations willing to change are 70% more likely to succeed in big initiatives. Johnson’s parable is easy to share, making it a go-to resource for managers at every level. The book’s lessons on flexibility and optimism are more relevant than ever in today’s unpredictable world.

Radical Candor by Kim Scott

Radical Candor by Kim Scott (image credits: unsplash)
Radical Candor by Kim Scott (image credits: unsplash)

Kim Scott’s “Radical Candor” is a crash course in giving honest feedback without losing your humanity. Scott, a Silicon Valley veteran, teaches leaders how to challenge directly while caring personally. CEOs who practice radical candor see stronger relationships and better results in their teams. Studies reveal that open communication can boost employee engagement by 50%. The book’s practical frameworks help leaders have tough conversations without fear or resentment. For anyone who wants to build a culture of trust and accountability, “Radical Candor” is an essential guide.

The Art of War by Sun Tzu

The Art of War by Sun Tzu (image credits: wikimedia)
The Art of War by Sun Tzu (image credits: wikimedia)

Despite being written over 2,000 years ago, Sun Tzu’s “The Art of War” remains a favorite among today’s CEOs. The book’s timeless strategies on leadership, competition, and adaptability are endlessly applicable. Leaders draw on Sun Tzu’s wisdom to outmaneuver rivals and turn challenges into opportunities. Research shows that strategic thinking can help companies achieve 30% higher profitability. The principles of knowing yourself and your competition never go out of style. For executives seeking an edge, “The Art of War” is both a guide and an inspiration.

How to Win Friends and Influence People by Dale Carnegie

How to Win Friends and Influence People by Dale Carnegie (image credits: stocksnap)
How to Win Friends and Influence People by Dale Carnegie (image credits: stocksnap)

Dale Carnegie’s “How to Win Friends and Influence People” is the ultimate playbook for building relationships and communicating effectively. CEOs praise the book for its timeless advice on listening, empathy, and persuasion. The skills Carnegie teaches—remembering names, showing genuine interest, and giving honest appreciation—still set leaders apart today. Research shows that strong interpersonal skills can increase sales performance by up to 20%. The book’s easy-to-follow principles have helped generations of leaders create loyal teams and lasting partnerships.

Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne (image credits: wikimedia)
Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne (image credits: wikimedia)

“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne challenges leaders to stop fighting over crowded markets and create new ones instead. The authors lay out a step-by-step process for finding uncontested space and making the competition irrelevant. CEOs who have adopted blue ocean strategies report extraordinary results—companies using these ideas achieve up to 86% higher growth rates. The book is packed with case studies and tools for reimagining what’s possible in any industry. For leaders looking to escape the “red ocean” of cutthroat competition, this book is a roadmap to opportunity and innovation.

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